TL;DR: I’m a deep generalist and don’t always fit neatly into a box; Colloquially described as the “get sh*t done” person, the Swiss Army Knife, or 'digital unicorn' I add the most value and have the most passion for connecting the dots between Strategy, Product and Marketing.

My career story starts within high-paced digital marketing agencies in Sydney including Legion Interactive, Bullseye Digital (Ogilvy), and WhiteGrey (WPP), managing accounts and producing/project managing for blue chip clients including AMEX, MasterCard, Blackmores, Roche, Lend Lease, Lion, Netflix and Hulu.

The next chapter was defined entirely by a wild ride in startups, cofounding a metaverse platform that spanned VR, social environments and web3, coinciding with the “virtual everything” era during covid and Facebook’s rebrand to Meta. My role encompassed everything but code, bridging marketing, content, product, investor relations, fundraising, partnerships, HR and finances 😅. After raising $11m and building a team of 25, we went to market with an industry-leading virtual concert with Grammy award-winning band Muse and iconic french fashion label, Balmain Paris. The ride peaked at partnership and acquisition talks with a major social media platform during the height of the metaverse boom and bottomed out at the crash of the financial market in 2022.

During the post-startup winddown (and subsequent ego death), I pivoted to study womens cycle coaching and started advising Embody, a privacy-forward cycle welllness app from Thesis, the Bitcoin-first venture studio.

All this paved the way to be head hunted for an exciting strategy and management role at Magnetic Labs, a venture studio focusing on creator led consumer brands for gen alpha/z, where I gained valuable insights into the world of CPG, D2C/Ecomm and deep branding.

I’m currently writing my next chapter and connecting with some amazing people for future projects.

In my personal time, I keep myself busy with a wide variety of interests - currently spending time on Udemy leveling up my self-taught skills in design and branding, drawing (life and Procreate), deep diving into LinkedIn and finally getting into the world of personal investing.

Certified health nut, OG Fred Again fan, yogini, beach lover and sun worshiper, dog mumma, fierce friend and people lover.