Strategy,
Bridging
Leadership
and Execution across Product, Content and Marketing
ABOUT
With over 20 years of experience in marketing agencies and consumer-tech startups in Australia and the USA, I thrive at the intersection of strategy, technology, and creativity. I’ve led cross-functional teams, founded companies, raised capital, shipped products, and scaled brands, bringing structure to complexity and turning ideas into reality.
Featured Work
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Stageverse x Muse: Enter the Simulation
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Stageverse
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Stageverse x Balmain x Muse
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![Magnetic Labs]()
Magnetic Labs
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The Dome: Original Content Production
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Lion: Beerworks
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Blackmores
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Fun: Open To Work
SPECIALITIES
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Conducting comprehensive competitive analyses and crafting compelling product and brand positioning (obsessed with finding white space). Developed pitch decks that secured $7M in startup financing and partnerships with major brands, including Balmain and Muse.
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As a startup co-founder, adept in building and managing teams, overseeing HR, finance, and compliance, and facilitating board and investor relations to ensure seamless operations.
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Expert in cultivating and maintaining client and partner relationships, identifying strategic business opportunities with renowned brands such as Muse, Balmain, and Live Nation.
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Led diverse creative projects, including multimedia productions, virtual and live events, 3D virtual environments, NFT creative development, community design, brand development, and comprehensive marketing campaigns across various platforms.
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Experienced in leading complex, cross-functional projects from concept to execution, ensuring timely delivery across marketing campaigns, digital products, and platform builds. Skilled in Agile, sprint planning, and stakeholder management. 5+ years as a startup co-founder and advisor have provided first-hand experience in product strategy, development, and product marketing.
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Hands-on experience in design and content creation, proficient in Adobe Creative Suite, Figma, Canva, and adept at crafting compelling copy to enhance brand narratives.
CLIENTS