Blackmores / Bullseye Digital (Ogilvy Australia)
Blackmores was Bullseye’s biggest retained client, and at its peak, a digital program of over 40 concurrent projects.
Role: Account Director, Producer, Creative Strategist
A comprehensive digital ecosystem
I was hired as the retained Account Manager to ensure the smooth running of all digital activities, including:
Brand website
Multiple product and life-stage microsites
Seasonal product media campaigns and launches
Wellness content creation
I was quickly promoted to Account Director and producer on a number of projects, whilst managing designated producers on larger digital projects.
I built deep relationships with 8+ brand managers and the digital team at Blackmores (who I’m still friends with!).
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