Blackmores / Bullseye Digital (Ogilvy Australia)

Blackmores was Bullseye’s biggest retained client, and at its peak, a digital program of over 40 concurrent projects.

Role: Account Director, Producer, Creative Strategist

A comprehensive digital ecosystem

I was hired as the retained Account Manager to ensure the smooth running of all digital activities, including:

  • Brand website

  • Multiple product and life-stage microsites

  • Seasonal product media campaigns and launches

  • Wellness content creation

I was quickly promoted to Account Director and producer on a number of projects, whilst managing designated producers on larger digital projects.

I built deep relationships with 8+ brand managers and the digital team at Blackmores (who I’m still friends with!).

  • "I have never seen such rapid progression within an agency so well deserved."

    Cassandra Brill
    Digital Marketing Manager, Blackmores

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