Magnetic Labs

Magnetic Labs was a venture studio for creator and consumer brands aimed at Gen-z and Gen Alpha.

Role: Chief Strategy Officer, Producer, Copywriter

Brand Development

As a new venture studio, the first task was to develop brand identity, positioning and website.

Working closely with the Founder Ben Accot (key player in the the success of Feastables and Manscaped), I developed a number of copy explorations to capture the essence and values of the company - iconic, bold, organized chaos, dynamic, anti-boring.

We landed on ‘An Unconventional Venture Studio’.

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Brand Campaign Copy

I helped develop the brand strategy for pioneering non-alcoholic spirits company, Drink Monday.

I explored a number of territories for brand campaign tags, including oxymoronic statements and the superior feeling you have when waking up without a hangover.

Our Creative Director brought these to life in a series of ad campaign creatives, occupying a nostalgic, humorous feeling, repositioning the brand uniquely in a highly competitive space.

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Featured Work